Eurobike 2025 has wrapped up, and I just want to take a moment to thank everyone I had the chance to meet, reconnect with, and share conversations with over the past few days.

For me, the most valuable part of Eurobike has always been the people. Being able to see so many familiar faces again – colleagues, partners, and friends from across the industry – was a real highlight. This community is built on passion and collaboration, and nothing compares to catching up in person after months of phone calls, emails, and video meetings.

A Show of Resilience

Of course, it was also impossible not to notice the quieter spaces this year. Many companies were missing – something I was already hearing at Cyclingworld Expo earlier this year, where conversations often circled back to the realities of new tariffs, financial pressures, and the challenges facing the cycling market right now. These are not easy times, and it’s a reminder of just how much resilience and adaptability is being asked of everyone in the industry.

A Positive Outlook

And yet, despite these challenges, Eurobike once again showed why this community is so strong. There was still so much innovation to see, inspiring conversations to have, and opportunities to explore. The energy and optimism among those who were there was contagious, and it reinforced my belief that cycling will continue to evolve, adapt, and thrive.

Until Next Time

So thank you again to everyone I was able to connect with – whether it was a deep conversation about the future of mobility, or simply a quick hello in passing. These moments remind me why I love working in this industry, and why I’m confident that even in challenging times, we’re heading toward a brighter, more sustainable future together.